Download All the Right Moves: A Guide to Crafting Breakthrough by Constantinos Markides PDF

By Constantinos Markides

Constantinos Markides contends that the essence of commercial method is to permit an organization to create and make the most a distinct strategic place in its undefined. to take action, the corporate needs to clarify and particular offerings in keeping with the solutions to 3 tricky questions: Who should still I objective as buyers? What product or service should still I supply them? How should still I do that in a good manner? Any corporation engaged in method making needs to bring up those questions, determine attainable solutions, after which select what to do and what to not do. the target might be to come back up with principles that differentiate the enterprise from its opponents - and therefore stake out a distinct strategic place. In "All definitely the right Moves", a hugely useful guide at the basics of procedure, Markides is helping managers 0 in at the serious offerings that lie on the center of all cutting edge ideas. extra very important, Markides argues that even the simplest of concepts have a constrained existence. it's not sufficient to strengthen a special strategic place or to enhance the present one. businesses needs to constantly create and colonize new strategic positions, a tricky if no longer very unlikely job for lots of demonstrated enterprises. Markides explains the best way to conquer the hindrances to innovation in order that even well-established businesses can innovate by means of breaking the principles of the sport. "All the correct strikes" unearths how inventive considering results in strategic innovation - the 'breakthroughs' that separate profitable strategists from also-rans. Markides ways strategic pondering as an artistic technique during which reading a subject matter from various angles frequently proves extra effective than in basic terms collecting info, and experimenting with new principles should be more advantageous than engaging in a lot clinical research. He poses key questions for readers to invite as he publications them via a step by step framework for constructing their strategic considering talents. In a refreshingly transparent and functional process, "All the proper strikes" deals concrete suggestion for pondering during the difficult offerings that each one enterprise strategists needs to face. It distills the real components of method into an easy-to-follow process for crafting ultra-modern -and tomorrow's- step forward enterprise strategies.

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Additional info for All the Right Moves: A Guide to Crafting Breakthrough Strategy

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They have protected and nurtured me through the years, and in return I stole their ideas! Thank you. A special thank you also to Booz · Allen & Hamilton and especially to Chuck Lucier and Bruce Pasternack for providing me and my colleagues in the strategy department of the London Business School with the financial resources to carry out our research. This Page xi book would not have been possible without their support. Thank you also to Harbir Singh and Ian MacMillan at Wharton, Orjan Solvell and Julian Birkinshaw at the Stockholm School of Economics, and Vassilis Papadakis at the Athens University of Economics and Business, all of whom provided me with an academic home during my sabbatical in 1996-97.

Changing industry conditions, changing customer needs or preferences, moves and countermoves by competitors, and a company's own evolving competencies give rise to new opportunities and new ways of playing the game. Unless a company continually questions its accepted norms and behaviors, it will never know that other options have emerged. More agile players will jump in and take the lead. A company must therefore never settle for what it has. While fighting it out in its current position, it must continually search for new positions to colonize.

And if I can have both positions, how do I organize to manage the old and the new simultaneously? cannibalizing existing products, fear of destroying existing competencies, satisfaction with the status quo, and a general lack of incentive to abandon a certain present for an uncertain future. In addition, because there are fewer industry leaders than potential new entrants, the chances that an innovator will emerge from the ranks of the leaders are undeniably small. Nothing Ventured, Nothing Gained Given all these barriers to innovation, it is understandable why we do not see more strategic innovators emerging from the ranks of established industry players.

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