By Michele Rosenthal
Whereas tv this present day is taken with no consideration, americans within the Fifties confronted the problem of negotiating the hot medium's position in the house and in American tradition more often than not. Protestant leaders--both mainstream and evangelical--began to think twice approximately what tv intended for his or her groups and its capability impression on their paintings. utilizing the yankee Protestant adventure of the creation of tv, Rosenthal illustrates the significance of the interaction among a brand new medium and its clients in an interesting e-book appropriate for normal readers and scholars alike.
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Whereas tv at the present time is taken without any consideration, american citizens within the Fifties confronted the problem of negotiating the recent medium's position in the house and in American tradition as a rule. Protestant leaders--both mainstream and evangelical--began to consider carefully approximately what tv intended for his or her groups and its strength effect on their paintings.
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Extra resources for American Protestants and TV in the 1950s: Responses to a New Medium (Religion Culture Critique)
Most importantly, the SCOT approach demonstrated how social and cultural differences in the users not only lead to different interpretations and uses of the same technology, but to actual modifications of the original technology. 79 Scholars in cultural and communication studies have complimented this approach through their examination of the ways in which technological objects are “domesticated” into the home. Roger Silverstone et al. have used this metaphor of domestication to describe the phases that a household goes through when acquiring a new technology.
The Secular Threat After Catholicism the next enemy was secularism. The commercialization of the sacred holidays was a disturbing phenomenon to The Christian Century, and the editors were quick to blame the TV for its part in this process. Programming on Easter of 1952, for example, was condemned by The Christian Century as deceiving and nonrepresentative: Last year as our readers will recall, they prostituted this day supposedly sacred to the most important triumphant festival of the Christian year to commercial and theatrical exploitation so crass that it revolted every decent viewer.
For the editors, little on television warranted positive praise or even critical evaluation. Even religious 22 American Protestants and TV in the 1950s television was largely ignored by The Christian Century. True to its rather highbrow, intellectual character, the magazine was reluctant to cede to this new medium its due cultural weight. 3 Throughout the nineteenth century, liberal Protestant leaders played an active role in creating and defining acceptably wholesome forms of commercial culture.