By Victoria Steele
Written by means of a librarian who has additionally been a certified fundraiser and through a library fundraiser who's additionally a public kin specialist, this revised and up-to-date e-book bargains an unique viewpoint at the missed topic of elevating cash for libraries.
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Additional info for Becoming a Fundraiser: The Principles and Practice of Library Development
This chapter draws on the authors’ examination and observation of library development programs around the country. Some of the development programs are successful, but many are not. The purpose of this chapter is to help you avoid the mistakes that are currently hurting development programs. ” There are two paths from which to choose: (1) an ambitious fundraising program that concentrates on raising major gifts, and (2) a less ambitious, but perfectly respectable, program that concentrates on a Friends group, mail appeals, tie-ins to the university’s annual fund and other interest groups, and middle-range givers, a path we call an annual-giving program.
With what effect? Did my actions and the way I expressed myself truly reflect my judgments (thinking and feeling) and perception (sensation and intuition)? And if not, why not? . How and why did I mess things up? What does this say about my psychology? What can I do about it? What do I want to do about it? 9 18 Fundraising and You Often, library directors will work with development officers and, though they may be different personality types, both can benefit from their partnership. As Isabel Briggs Myers points out: Opposite types can complement each other in any joint undertaking.
Webb, p. 35. 8. , p. 34. 9. Sharp, pp. 91–92. 10. , 1987), p. 26. 11. R. T. Keller, A. D. Szilagyi, and W. E. Holland, “Boundary Spanning Activity and Employee Reactions,” Human Relations 29 (July 1976): 700. CHAPTER 2 Basic Concepts The Art and Science of Fundraising Now that we have examined the relationship between fundraising and you, we are ready to introduce the basic concepts of fundraising. To facilitate the discussion, we have divided these concepts into two camps, the science and the art of fundraising.